Inspiration the seed. Design but the flower
Inspiration the seed. Design but the flower

For me, discomfort is a signal of an exceptional concept. When I’m totally comfortable with a concept, I’ve probably used it fore or seen it somewhere else. Discomfort is almost a prerequisite for a great idea. Geometry can produce legible letters, but art alone makes the beautiful. Art begins where geometry ends, and imparts to letters a character transcending mere measurement.A good designer may not have all the answers, but he knows which questions to ask.

It is not the mountain we conquer but ourselves
It is not the mountain we conquer but ourselves

Designers must be stewards of design rather than dictators,A man who would letterspace lower case would steal sheep, Frederic Goudy liked to say. If this wisdom needs updating, it is chiefly to say that a woman who would letterspace lower case would steal sheep as well.Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.I warn you against believing that advertising is a science.No matter how many times your amazing, absolutely brilliant work is rejected by the client, for whatever dopey, arbitrary reason, there is often another amazing, absolutely brilliant solution possible.

It is not the mountain we conquer but ourselves
It is not the mountain we conquer but ourselves

Be regular and orderly in your life like a bourgeois, so that you may be violent and original in your work.A portfolio as pretty as pictures is nothing but a tip of the iceberg, the real treasure underlies the ocean.To achieve great things, two things are needed: a plan, and not quite enough time.Do you think advertisement can sell if nobody can read it? You cannot save souls in an empty church.If I want to get hired to do something, I should already be doing it.Put yourself out there, being awesome is long tail.

It is not the mountain we conquer but ourselves
Get in over your head as often and as joyfully as possible

Be regular and orderly in your life like a bourgeois, so that you may be violent and original in your work.A portfolio as pretty as pictures is nothing but a tip of the iceberg, the real treasure underlies the ocean.To achieve great things, two things are needed: a plan, and not quite enough time.Do you think advertisement can sell if nobody can read it? You cannot save souls in an empty church.If I want to get hired to do something, I should already be doing it.Put yourself out there, being awesome is long tail.